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Microsoft Enhances Bing Chat with AI-Powered Features for Personalized Search and Shopping

Microsoft has unveiled improvements to Bing Chat, leveraging generative AI, including OpenAI's DALL-E 3, to create a more personalized and helpful browsing experience. Users can expect tailored answers based on chat history, an enhanced shopping assistant, and an innovative Image Creator tool.

Microsoft is advancing Bing Chat, its AI-powered chatbot, to offer users a more personalized and intuitive web browsing experience. Leveraging generative AI, including OpenAI's DALL-E 3, Bing Chat aims to become a trusted companion for online search and shopping.

In a span of almost a year, Bing Chat has undergone a significant transformation, integrating generative AI into various Microsoft apps and products. This evolution represents a substantial leap forward from its initial launch. Today, Bing Chat serves as a much smarter and more personalized version of Clippy, Microsoft's iconic virtual assistant from years past.

One of Bing Chat's notable enhancements is its ability to provide personalized answers that consider a user's chat history. If a user has previously inquired about topics like their favorite sports team or pet advice, Bing Chat incorporates this context into its responses. This personalized touch mimics conversing with a well-informed friend who understands your preferences and interests. For users who prefer a more discreet interaction, this feature can be disabled.

Bing Chat is also set to become a valuable shopping assistant. When users seek product recommendations, such as soccer cleats for their child, Bing Chat guides them through a series of questions about factors like experience level and age. Based on this information, it recommends products along with their respective pros and cons. Furthermore, users can compare prices from various retailers, ensuring they secure the best deal. Soon, users will also be able to search for products by uploading a photo, streamlining the shopping process even further.

Bing Chat introduces the use of OpenAI's DALL-E 3 for its Image Creator tool. Users can generate high-quality images from simple text prompts. DALL-E 3's capabilities have notably improved in rendering details such as fingers and eyes. The tool seamlessly integrates with Bing Chat, allowing users to edit AI-generated images within the chat. To distinguish AI-generated images from human-created ones, a feature called Content Credentials digitally adds an invisible watermark to AI-generated images. This feature extends to Microsoft Paint and Designer.

Microsoft introduced Bing Chat Enterprise last July, a business-friendly version designed to safeguard sensitive information. It doesn't store chat history or use user data for training. This privacy-focused feature has now expanded to the Microsoft Edge mobile app and offers multimodal prompts through the Image Creator tool.

Microsoft's updates to Bing Chat represent a significant step toward creating a more personalized and intuitive online browsing experience. With generative AI at its core, Bing Chat aims to provide tailored answers, streamline shopping decisions, and offer innovative image generation capabilities. As Bing Chat continues to evolve, it promises to become an indispensable companion for users seeking information and assistance in their online activities.

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