Generative AI, an exciting technology poised to transform various creative industries, currently relies heavily on the creative output of artists, designers, musicians, and authors. In an interesting twist, these artists are finding themselves in a position where their work is critical for training AI models. This shift has raised vital questions about how to incentivize artists and creators to share their work for AI training and, equally important, how to compensate them for their contributions.
Although generative AI may appear complex, it hinges on three core elements: an AI model, robust computing resources, and ample data. While AI researchers and engineers are duly recognized and compensated, the creative talent behind the data has not always been compensated fairly.
The tech industry is only beginning to acknowledge the intrinsic value of the data provided by content creators. This has prompted the development of incentive programs and compensation models for artists, illustrators, and other creatives who contribute to AI training datasets.
Incentive Programs: Adobe, Canva, and Stability AI:
Adobe's Creative Bonus:
Adobe, the creator of iconic software like Photoshop and Illustrator, has introduced a separate bonus for creators whose work is utilized specifically for training AI models. This strategy ensures a consistent supply of high-quality training data. Bonuses are calculated based on the content's demand and use over the past 12 months.
Canva's Commitment to Creators:
Graphic design platform Canva has established a $200 million fund for creators who contribute to their stock program and permit their content to be used for AI training. Payments are determined based on factors like usage frequency and complexity of the content provided.
Stability AI and Revenue Sharing:
Stability AI has partnered with Audiosparx, a stock audio company, to implement a revenue-sharing model. This approach allows artists to contribute audio and sound effects, sharing in the revenue generated by the AI tool.
OpenAI, a pioneer in the generative AI industry, differs in its compensation strategy. The company does not pay creators for their work but offers an opt-out program. Additionally, they reject requests for images resembling the style of living artists with their Dall-E model.
The AI industry faces a growing risk of legal challenges from artists and creatives who object to their work being employed for AI purposes. Offering compensation can help AI companies avoid class-action lawsuits.
Compensating creators not only acknowledges their contribution but also encourages a wider participation in the generative AI industry. Automation poses a challenge to artists and designers, making fair compensation more crucial.
While the issue of compensation in generative AI remains complex and evolving, it is vital for the industry to find equitable solutions that reward the creative minds contributing to AI's transformative capabilities. By acknowledging the worth of artists' work and addressing compensation challenges, the AI community can ensure a sustainable and collaborative future.
As the generative AI industry matures, the balance between creativity, innovation, and equitable compensation will be instrumental in shaping its future.