At its "Made on YouTube" event in New York, YouTube unveiled a range of AI tools aimed at content creators. These tools span various content creation needs, from AI video generators to AI-powered insights. The goal is to streamline content creation for everyone, with CEO Neal Mohan emphasizing the role of generative AI in achieving this vision.
YouTube's flagship announcement, Dream Screen, is slated for release next year. This tool allows creators to input a visual idea, and within a minute, AI generates videos or video backgrounds. While some AI video generators struggle with maintaining a consistent design, Dream Screen excels at creating backgrounds, particularly useful for green screen users.
The company announced four AI-related tools, including a new creator app called YouTube Create. Currently in beta for Android users in select countries, it offers mobile video editing capabilities akin to TikTok's sister company CapCut. Creators can edit long-form videos, clean up background noise, generate captions, and add royalty-free music. The iOS version is set to launch next year.
YouTube Create introduces an AI-powered feature called "Find Beats," which identifies interesting points in a song to assist creators in syncing video with music seamlessly.
In the coming year, creators can search for music in YouTube Studio by describing their video or specifying song length. The AI tool will suggest suitable tracks based on these descriptions, ensuring the right fit at the right price.
YouTube Studio will introduce an AI insights feature next year. Creators can analyze their content's performance, receive ideas for future videos, and access bullet-point suggestions to optimize video performance.
Powered by Aloud, YouTube will introduce AI-generated dubbing. This feature allows creators to translate videos into multiple languages with a simple click. The language options will be integrated into video settings, eliminating the need for separate translations.
YouTube acknowledges ethical concerns surrounding AI use, particularly in art. The company invited established creators and executives to discuss these concerns, emphasizing the responsible use of AI in content creation.
The company's new AI tools signify a significant shift in content creation, driven by generative AI. From Dream Screen's revolutionary video generation to AI-enhanced editing capabilities and content performance insights, YouTube empowers creators with a comprehensive suite of AI-driven tools. The message is clear: "Generative AI is the next big shift" in content creation.
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